love, your mind
for adcouncila letter from your mind became a five year platform, aiming to break down deep-rooted mental health stigmas in america; specially among black and latino men.
we got dave free to collaborate on the creative process with insane sketches, and i still think this is a dream while i am writting here. we got calmatic to direct the film beautifully. and the dana scruggs to take sick pics.
the film
the billboards
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little black book
adage
mashable
the drum
mmm
adweek
anb media
︎ 2024 @ ︎︎︎ FCBNY
ROLE ︎︎︎ campaign concept, creative direction & art direction
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FCB PPL
michael aimette - chief creative officer
mike williams - executive creative director
suzanne santiago - evp, managing director
rocki hunter - svp, managing director
lara polovina - associate creative director
david justice green - associate creative director
emann odufu - producer
simon fernandes - designer
ella ahn - designer
eric benitez - design director
sy-j cheng - ecd, head of art
andrerson cross - operations lead
rachel perez - producer
helen youjin jeong - account executive
natasha phicil - producer
jorge bauze - creative director
emily hauple - planning director
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and many more
dedicado ao vovô miguel roncatti ︎